LOCAL NEWS
Shopcade Powers Up Social Shopping for Consumers and Retailers
SELANGOR, Dec 14, 2011 - Shopcade, a new social shopping experience on Facebook, is helping worldwide brands and retailers expand their social media strategy, reach and sales especially to Forever 21 Malaysia while empowering consumers to create a relevant shopping experience for themselves and their friends. With its recent launch, Shopcade offers brands and retailers a new avenue with which to increase their visibility within social media, in a relevant and controlled way, convert Facebook fans into active advocates and develop unique social offers to drive sales. Consumers can now shop what is trending among their friends and people they trust by visiting each other's Shopcades that dynamic lists of great products they discovered.
Through its integration and close partnership with leading affiliate solution providers, Shopcade offers consumers personalized access to millions of products from more than 20,000 brands across all key shopping categories including; fashion & accessories, electronics, apps & downloads, hobbies & toys, cultural goods and more. Currently, brands offered on Shopcade include Forever 21, Zara, Alessi, American Vintage, Apple, Burberry, Clarins, DKNY, Emporio Armani, Guess, Hamleys, Hugo Boss, Levi's, Liberty, Marc Jacobs, Molton Brown, Monsoon, Mulberry, Quicksilver, Ralph Lauren, Ray-Ban, Reiss, Gap, The Body Shop and Uniqlo, with more being added every day.
By integrating with Shopcade via their existing affiliate programs, they can easily engage with Facebook shoppers this holiday season. Through Shopcade, they can increase their exposure effectively, improve the engagement of their fan community and monetize their social media strategy. The Forever 21 stuff had been most of popular brand that people like to buy and order. The product has a very good quality and people buy the product because of the brand and the price which are really affordable. The viral nature of Facebook, combined with the personalized power of Shopcade, creates a perfect environment for their social shopping marketing and sales efforts.
Three lucky people get free trip ticket to Australia
Three lucky people from Malaysia got a free trip ticket to Sydney, Australia after they won a lucky draw that has been organized by Forever 21 Malaysia last Saturday. The three lucky people were Nor Anita, 21 years old, Tengku Liyana, 37 years old and Noranida Alysa, 26 years old.
The lucky draw has been announced at Mid Valley Megamall at 2.00p.m. The place was full of crowd and the people were really excited to know the result of who will get the lucky draw. The three special grand prizes of the lucky draw were 5 days and 4 nights to Sydney, Australia. The announcement had been announced by Mr. Tengku Hazimi, the CEO of Forever 21 Malaysia company.
The people who joined the lucky draw and spent RM 150 onward were qualified to get the chance to get the prizes in lucky draw session. “The lucky draw activity has been organized by the company for three months ago to make a good relationship with the customer and to make people stay with our brand,” said the CEO.
All the prizes were full sponsored by Forever 21 Malaysia and cost RM 50,000. Furthermore, out of three hundred people who joined the lucky draw, only the 50 lucky contestants get the prizes that have been given away.
Since the lucky draw activity has a good impact and had good response from the customers, so, the this activity will be continue in future for the sake of Forever 21 Malaysia’s customers.
Buy One Get One Free
Forever 21 Malaysia offered customers with buy one get free one when buy online stores in last 25th November 2011 until 4th December 2011. The offered was very rare to happen but the company took some steps forward to gain more customers in Malaysia to buy the product of Forever 21.
During the promotion day, many people took part in online shopping and get whatever they want. All the things in the store were offered and people can choose the things that they want to buy and put them into the cart shopping on the website. Once they decide to buy the things, they can pay the items through credit card and the item will be send directly to their home.
The shipping also will be charged but it will be a problem for customer because this promotion was very rare to get. The people nowadays enjoyed shopping by online and the promotion also has been post to all the social sites such as Facebook and Twitter to let people get the news and have the chance to get the promotion.
Free Shipping for Freedom Day
SELANGOR – Forever 21 Malaysia is celebrating the Malaysia Independence Day with a fantastic promotion which free shipping on a huge range of items from clothes to accessories. Not only that, Forever21 Malaysia has also slashed shipping fees to peninsular and east Malaysia and also Singapore, Thailand and Brunei destinations by 50% on thousands of additional items across their site.
Malaysia Independence Day specials were not just for Malaysians. "Everyone is feeling the pinch in these hard times, which is why our free shipping deals and other sales events are offered to everyone, wherever they're from. Malaysia celebrate can celebrate their freedom from shipping fees!” said Mr. Tengku Hazimi, the CEO of Forever21 Malaysia.
The online shopping of Forever 21 Malaysia is a leading global value-added online distributor. It offers more than ten thousand quality product selections to customers. Furthermore, it also serves both individual consumers and commercial customers. The promotion was for two weeks only started August 24 until September 6, 2011.
INTERNATIONAL NEWS
Forever 21 Moving Into Bigger and Bigger Stores
Thursday, May 26, 2011
The cheap-chic retailer is aggressively super-sizing its stores as other chains shift to smaller locations. Retail experts aren't sure whether bigger is better, but Forever 21 says the larger stores are attracting new customers. Forever 21 built a retail empire by selling the latest fashion trends, but when it comes to running its own business, the Los Angeles company isn't following the crowd.
During the recession, when Mervyns and other chains were going bankrupt and shutting stores, Forever 21 snatched them up. At a time when competitors, worried about taking risks in a down economy, focused on basics like T-shirts and jeans, Forever 21 continued to churn out fresh and trendy merchandise. Now as traditional big-box retailers such as Wal-Mart Stores Inc., Target Corp. and Kohl's Corp. are opening smaller retail locations, Forever 21 is aggressively super-sizing its stores. Its latest megastore opened last week in L.A., when the family-owned company consolidated its three Beverly Center stores into a new 45,000-square-foot space, more than doubling its presence in the mall.
The retailer also took over an 86,000-square-foot former Mervyns at Los Cerritos Center last year and a 91,000-square-foot location in Times Square in New York. Its new Las Vegas flagship is 127,000 square feet, about the size of an average Target, and in September, it will open a store in Mission Viejo in a building previously occupied by Saks. Its biggest store, at 150,000 square feet, opened last month at a shuttered Gottschalks location in Fresno.
With spaces that large, Forever 21 is moving into unknown territory for a cheap-chic retailer: No longer relegated to the cluttered-and-cramped feel of many of its smaller stores, the company is bringing its rapidly changing merchandise into huge spaces typically associated with department stores. And with a growing lineup of categories — maternity, plus sizes, cosmetics, children's, swimwear and shoes among them — all sold at bargain-basement prices, retail analysts say the retailer is shaking up and redefining the traditional mall anchor concept.
But is bigger better? Retail experts aren't sure. "Do I normally advise my clients to expand? No. But in times like this, if you have good reason to expand, then I think you take advantage," said Marshal Cohen, chief industry analyst at NPD Group. But "they've got to be careful that they don't get too big."
With spaces that large, Forever 21 is moving into unknown territory for a cheap-chic retailer: No longer relegated to the cluttered-and-cramped feel of many of its smaller stores, the company is bringing its rapidly changing merchandise into huge spaces typically associated with department stores. And with a growing lineup of categories — maternity, plus sizes, cosmetics, children's, swimwear and shoes among them — all sold at bargain-basement prices, retail analysts say the retailer is shaking up and redefining the traditional mall anchor concept.
But is bigger better? Retail experts aren't sure. "Do I normally advise my clients to expand? No. But in times like this, if you have good reason to expand, then I think you take advantage," said Marshal Cohen, chief industry analyst at NPD Group. But "they've got to be careful that they don't get too big."
Forever 21 is "almost taking a mini, hipper department store approach," said Christine Chen, a retail analyst at Needham & Co. "The question really is, how sustainable is what they're doing?" she said. "They have defied odds and skepticism, but going forward they have all these really large locations. As they go into more and more markets and become more ubiquitous, does the coolness factor at some point in time go away?"
For now, shoppers say they can't get enough of the chain's prices and selection. More than 300 shoppers turned out at the Forever 21 on Saturday before the store's 10 a.m. grand opening, queuing up in a line that stretched through the food court and out onto the terrace. It was an eclectic crowd made up of young and old shoppers, teenagers, mothers pushing strollers, tourists, children, older customers and luxury shoppers toting Louis Vuitton handbags. The earliest shoppers, a family from Bell, had arrived shortly after midnight.
"In this economy, it's the best bet to be able to go shopping and not break the bank," said Lisa Cullen, 27, a bartender from Hollywood. "You can come every other day and there will be something new." The opening also attracted some first-timers such as Nick James, 28, a model who said he hadn't known the chain carried men's clothing.
"I always wanted Forever 21 — I was almost jealous of my girlfriend when she had so many options to choose from," he said. "It's like disposable fashion." The bigger stores have generated a lot of buzz, but they've also translated into increased business, President Alex Ok said. With more room for varied styles, shoppers are spending more time and money in the larger stores; the company is also seeing a wider clientele. "People used to say we were a two-generation store, now we're a three-generation store," Ok said.
"I always wanted Forever 21 — I was almost jealous of my girlfriend when she had so many options to choose from," he said. "It's like disposable fashion." The bigger stores have generated a lot of buzz, but they've also translated into increased business, President Alex Ok said. With more room for varied styles, shoppers are spending more time and money in the larger stores; the company is also seeing a wider clientele. "People used to say we were a two-generation store, now we're a three-generation store," Ok said.
Searching the runways for the latest fashion trend
Tuesday, September 22, 2011
With Forever21 Fashion Week under way now, we're still trying to make sense of the barrage by nearly 200 designers at Malaysia Fashion Week for New Year, 2012.
Some made artistic statements. Some offered full collections. Others presented a “line review.”
An artistic statement isn't designed to be worn anywhere other than the runway. Like an original work of art, it's shown to generate excitement, garner publicity and create awareness.
The designer then gets down to business by showing retail buyers related but not-so-over-the-top clothes in a calm showroom. Most big-name designers in Europe use this approach — as did a few Malaysians recently.
Forever 21 deconstructed fabric by twisting and torturing organza and tulle, then adding aggressive jewels and feathers. explained that his “dreamy” frothy fantasies, layered on top with ladies' undergarments, were strictly meant to “better new life”.
For the Forever21 label, Ralph Rasell showed the architectural effects of shredded silk tulle and chiffon sculpted in layers. Designer collections, slightly more down to earth, are themed wardrobes with related colors and fabrics.
How to spot trends from three such varied approaches? For spring, color was hard to miss.Red, hot pink, sunny yellow, shades of blue, mint, violet and lavender added up to a virtual rainbow but no single, must-buy color. Many designers also stayed neutral with stone, gray, beige, tan, ecru and caramel. White — still a fail-safe investment, was seen in many collections.
Fashion professionals say we're in a “print cycle.” Among the array: abstract, futuristic, photographic, oversize, aquatic, polka- dotted, op art, tribal and textural fabrics and sometimes pieced together with solids.
As for silhouettes, everything goes. Shapes ran the gamut from skin-tight to flowing, bubbled or ballooned to tailored, from accentuated shoulders to strapless. These sculptural shapes are created by manipulating fabric into puffs, gathers, pleats, bandaging, cutouts, ruching, draping and ruffles. Often, designers overloaded garments with many manipulations.
Most designers showed dresses and skirts as micro-minis — although the garments will be shipped to stores in more sensible, saleable lengths. Many designers hedged the hemline issue with short shorts although most women probably will want more length there, too.
Most designers showed dresses and skirts as micro-minis although the garments will be shipped to stores in more sensible, saleable lengths. Many designers hedged the hemline issue with short shorts although most women probably will want more length there, too.
